Pakistan will debut at Miss Universe 2023 with Filipino National Director

Dubai-based Filipino celebrity, entrepreneur, and multi-awarded editor-in-chief Josh Yugen has made history by bringing Bahrain to Miss Universe pageant. He has purchased another franchise with Miss Universe Pakistan making a debut at the Miss Universe pageant for the first time in the history of this international pageant. Filipino businessman Mr. Josh Yugen stands now as the National Director for two Miss Universe national pageants for Bahrain and Pakistan. His company Yugen Group had been responsible to send Bahrain delegates like Manar Nadeem Deyani and Evlin Abdulla Khalifa to Miss Universe 2021 and 2022 pageants respectively. Under Mr. Yugen’s guidance, Evlin Abdulla Khalifa received training and preparations from the Filipino team for the Miss Universe beauty pageant which was held in New Orleans, United States. The establishment of the new Miss Universe Pakistan under Josh and his team have been confirmed by the group. It will be a wonderful moment for the South Asian country of Pakistan to finally send a delegate to the prestigious international pageant of Miss Universe.

The group has started a new @MissUniversePakistan Instagram page where they have made their announcement and will share updates about their first edition of the Miss Universe Pakistan national pageant.

Background on Mr Josh Yugen:
Josh Yugen is a Filipino socialite, CEO, Editor-in-Chief, businessman, philanthropist and TV Star. He is the owner and Editor-in-Chief of Xpedition Magazine Middle East, a high-end luxury fashion magazine based in Dubai. Yugens magazine has featured some of Asia’s biggest stars including Bollywood superstar Urvashi Rateula, supermodel Natalia Barulich, Miss Universe Catriona Gray. He is also the founder and co-owner of Yugen PR, Dubai’s biggest PR agency, the founder of the Xpedition Annual Gala Awards as well as the co-owner of luxurious hair and beauty salon in Dubai. He dedicates much of his personal life to philanthropy and is an ambassador for Smile Train, raising money and awareness to help children born with cleft lip and cleft palate. He is also active in his native country of The Philippines where he engages in large fundraising activities and charitable works. Yugen uses his platform and influence with celebrities including Miss Universe Pia Wurtzbach, Miss Universe Catriona Gray, MayMay Entrata and a host of other celebrities to enact social change across Asia and the Middle East.

Yugen is one of the most followed and most influential Filipino celebrities in the Middle East with over 216,000 fans on his verified Instagram @josh_yugen.

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